Book Review - A Whole New Mind

Book Review

A Whole New Mind:
Moving from the Information Age to the Conceptual Age
By Daniel H. Pink

"Wow! This is not a self-help book. It's way more important than that. It's one of those rare books that marks a turning point, one of those books you wish you read before everyone else did. Once again, Dan Pink nails it."

- Seth Godin, author of Purple Cow and Free Prize Inside!

Logical and precise, left-brain thinking gave us the Information Age. Now comes the Conceptual Age - ruled by artistry, empathy, and emotion.

Lawyers. Accountants. Radiologists. Software engineers. That's what our parents told us to be when we grew up. But Mom and Dad were wrong. The future now belongs to a very different kind of mind. The era of "left-brain" dominance - and the Information Age that it engendered - is giving way to a new world in which artistic and holistic "right-brain" abilities mark the fault line between who gets ahead and who falls behind. That's the argument at the center of this provocative and original book, which uses the two sides of the brain as a metaphor for understanding the contours of our times.

A Whole New Mind outlines the six essential aptitudes - Design, Story, Symphony, Empathy, Play, and Meaning - on which professional success and personal fulfillment now depend. And it includes a series of tools, tips, and exercises to help you sharpen these abilities.

"A Whole New Mind is a very important, convincingly argued, and mind-altering book."

- Po Bronson, author of What Should I Do with My Life?

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