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The 2021 ONE WORD Challenge

As we say goodbye to 2020 and begin a new year, we invite you, our friends and colleagues, to accept the 2021 Gifted Leaders ONE WORD Challenge! That means choosing a single word as your focus for the year and, most importantly, “going public” with your commitment.

In their book, “One Word That Will Change Your Life,” authors Dan Britton, Jimmy Page and Jon Gordon claim that, each year, there’s a word meant for you and when you find it, live it, and share it, your life will become more rewarding than ever. We’ve followed their advice for the last eight years and our annual words have provided each of us with a sense of direction that has led to significant learning and tangible results. There’s something very powerful about being laser focused and intentional about how you want to show up and live your life!

Here’s a high level summary of how to realize the power of ONE WORD in your life:

  1. Look In: Prepare your heart by reflecting on what’s most important to you.

  2. Look Up: Discover your word by listening for a single word that sticks with you. It might be a character trait, a discipline, a person, a spiritual focus, an attribute, or a value.

  3. Look Out: Live your word by finding ways to intentionally focus on it and share it with others.

During much of this past year, the media’s attention and our own thoughts and conversations centered around the things that we needed to do to remain safe and secure during the pandemic. Another important, but often overlooked, consideration is the question, “How do I want to be during this unique time in history?” Being intentional about what you want to honor in your life and how you want to be will help you make tough decisions and take authentic actions in response to this ongoing crisis.

So … are you willing to accept this ONE WORD Challenge and to choose a single word to help guide you on your journey through 2021? We certainly hope so! We’ll share our 2021 selections soon and we highly encourage you to do the same in the comments section.


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